◆Brand Element
1. Trademark
1.1 TREE:Means full of vigor,expecting the corporation grow like trees,it is symbolize corporation in environmental friendly industrial. This trademark is inventiveness,unique,artistry,international and shows it is a innovative consciousness corporation.
1.2 NDIV: It is composed of the letter N D I V from New Dipper Valve,
New Dipper Valve is short from our company name Zigong New Dipper
Valve Co.,Ltd,the logo has simply and briefly reflect the unique character
of our company, it is showing our determination in innovation.
2.LOGO
LOGO image is simple,elegant,historical,innovative,the design,main element are same with trademark.color is red,Which reflect corporation is very value service,and showed warm,passion,enthusiasm,shows the boundless vigor and vitality.
◆Brand Strategy
1.Brand Foundation (2001-2005)
At 2003 Dipper Valve registered trademark “TREE”,established itself brand and pay attention to maintain and manage the brand.The corporation pursue good product quality and develop its products by continuously technical innovation, continuously open China as well as overseas market,obtained client and market acceptance,so that established the cornerstone of the corporation.
2.Brand Formation (2006-2010)
At the beginning stage,corporation devoted to professional itinerary.After few years development,the corporation already have mature and complete quality management system.The “TREE” brand check valve,which representative by axial flow check valve and piggable check valve,as well as “TREE” brand ball valve,which representative by slurry ball valve,pig valve,super high pressure ball valve already had a very good reference,obtained various certification and client good feedback.Which have changed the market that national important and major resource project special valves fully dependence on imports.
3.Brand Rising (2011-2020)
TREE brand valve after ten years developing,depend on continuously research and developing,have supplied to the china as well as overseas important and major project such as west to east natural gas transmission project phase I,phase II,phase III,Showed at various china and overseas professional exhibition,reported by CCTV,published in professional industry magazine,already build a good reputation and brand influence.the brand value is rising.
2012,TREE brand Check Valve,Ball Valve appraised as Sichuan Famous Brand.
2013,Corporation comes the research undertake unit to “Oil And Gas Pipe Key Equipment Localizing Manufacturing Project”,which organized by National Energy Bureau and China National Petroleum Corporation.
2014,Success in national localizing researching products,experts verify Dipper Valve has meet the world advanced and China leading level.
2015-2020,TREE brand valve would combine with corporation culture,under the guide by “ensuring customers the safety and reliability of our valves” quality policy as well as “global industry leader into the future” quality objective,manufacture boutique,forms independent intellectual property rights system,comes the China famous brand.Before 2020,driving TREE brand valve as world famous brand,the market reputation,market occupation as well as client appraising meet the world class level.